by Scott Oser | Sep 5, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications....
by Scott Oser | Apr 10, 2013 | Growing Revenue, Selling Out Advertising Inventory
The Challenge: CREATE REVENUES BY SELLING ADVERTISING The Client: Tax Credit Advisor Background: Tax Credit Advisor is a niche publication that focuses on the affordable housing and tax credit industries. The publication is produced monthly and is read by over 400 key...