• Posts Tagged ‘marketing’

    The Do’s and Don’ts of Member Onboarding

    by  • November 21, 2018 • Improving Member Retention, Increasing Membership, Member Engagement

    Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers as well. After all, if you were to lose a large percentage of your current members,...

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    Achieving 1-to-1 Marketing through Automation

    by  • December 15, 2016 • 

    True 1-to-1 marketing is the holy grail for marketers – each piece of communication is specifically timed and personalized to appeal to an individual. By using marketing automation, marketers can implement tools like segmentation, personalization, dynamic content and triggered messaging to provide individual audience members with the right message at the right time for...

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    Solutions to Engaging Millennials in Associations

    by  • November 1, 2016 • 

    Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. Hosts: EventBank Presenters: Shashi Bellankonda, chief marketing officer, Surefire Jonathan Murray, chief technology officer, DPrism Kelly Rogan, vice president, business, Social and...

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