• Posts Tagged ‘making money from your organization publication’

    3 Things You Should NEVER Do to Close an Ad Sale

    by  • December 10, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give your advertisers access to an audience they...

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    Why Smart Advertisers Choose Associations

    by  • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...

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    7 Ways to Promote Your New eZine

    by  • April 11, 2013 • Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow

    So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to consider: 1. Use your print publication. The editor’s note or president’s letter are great...

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