• Posts Tagged ‘improving the distribution of an organizations publication’

    Promote Your Publications by Harnessing the Power of Members

    by  • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

    The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...

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    You’ve Got an Audience: Now, What are You Doing With It?

    by  • April 11, 2013 • Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI, slideshow

    As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are sitting on an awareness builder, an example of your organization’s knowledge and expertise, a membership recruitment and retention tool, a revenue generator, and much...

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