• Posts Tagged ‘giving advice to advertisers’

    3 Things You Should NEVER Do to Close an Ad Sale

    by  • December 10, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give your advertisers access to an audience they...

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    Why Smart Advertisers Choose Associations

    by  • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...

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