• Posts Tagged ‘content marketing’

    Rethinking Your Email Workflow

    by  • March 18, 2016 • 

    Investigate different ways to rethink your email workflow and identify gaps and digital touchpoints where you might be able to gain additional insight. Learn how to move recipients from passive content consumers to actively, engaged participants in dialog with your association. (1 CAE Credit) Host: HighRoad Solution Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad...

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    Spice Up Your Website with Interactive Calls-to-Action

    by  • March 17, 2016 • 

    Who: Association professionals interested in exploring inbound and practitioners of inbound What: Bring-your-own-lunch and learn/discuss March’s topic “Spice Up Your Website with Interactive Calls-to-Action”  When: Thursday, March 17th, 12-1 pm Eastern Why: Inbound requires a change in mindset & that’s easier to do with a support community Where: Virtual via Zoom This program is eligible for 1 CAE credit and...

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    Integration Celebration: The Automation Ecosystem

    by  • March 2, 2016 • 

    With the continued expansion of digital channels and the ability to capture data at every user touchpoint, the immense amount of data now available can be used to better understand and target your members/customers. Learn how associations are building ecosystems where data can flow freely between application databases to allow for automation and analysis....

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    Bridging the Association Membership and Content Gap

    by  • February 25, 2016 • 

    In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Explore the shift in member needs and expectations; system alignment and integration strategies; and tactics being used by three associations today to successfully bridge the gap.  (1 CAE credit) Host: Abila/Peach New Media Speakers: Ryan Graham, Vice President...

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