• Sell More to the Regulars

    by  • April 11, 2013

    Now is the time to educate key advertisers on why they should increase their ad spend with your organization in 2013. By Scott D. Oser Organizations generally start putting together their next year’s advertising plans and budgets right after Labor Day—and that’s just around the corner. This means that an association needs to have...

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    10 Ways to Break Down the Advertising Wall

    by  • April 11, 2013

    I’m sure we have all faced “the wall” at one time in our sales careers. We call and leave voicemail messages, we email, and we call again and leave another message, and we email again—but advertising prospects do not respond. It’s extremely frustrating, to say the least. Here are some ideas on what you...

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    Multi-Channel Marketing Strategies

    by  • April 10, 2013

    Scott Oser Associates has the expertise to develop a customized and effective solution created to meet your marketing, membership and/or sales needs. Produced in combination or in a series, you will reach out to your audience(s) with multi-channel marketing program(s) specifically designed to ensure that your message, brand or mission is viewed by the...

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    RETENTION OF EXISTING MEMBERS

    by  • April 10, 2013 • 1 Comment

    The Challenge: RETENTION OF EXISTING MEMBERS The Client: Tech Council of Maryland Background: The Tech Council of Maryland (TCM) is Maryland’s largest technology trade association which brings its 500 plus members access to technology industry leaders in Maryland, DC and Virginia. Scott Oser’s Solution: Developed and implemented a ?365-day per year communication plan.? First...

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