• Being a Marketer Means I Have to do What?

    by  • July 2, 2013

    What does it take to be a successful marketing professional today? Well, it’s definitely changed since I worked in consumer marketing at National Geographic from 2000 to 2003. There, my primary role was to strategize and implement tactics designed to recruit and retain magazine subscribers. But today’s association marketers need to do that—and more....

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    How Do You Get Current Advertisers to Increase Their Spend?

    by  • July 2, 2013

    In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day.  This is not the case for every organization but I have noticed that it is a good rule of thumb.  As an ad sales rep this means that you need to have your...

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    7 Ways to Promote Your New eZine

    by  • April 11, 2013

    So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to consider: 1. Use your print publication. The editor’s note or president’s letter are great...

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