• Maximizing ROI

    Why Smart Advertisers Choose Associations

    by  • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...

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    Promote Your Publications by Harnessing the Power of Members

    by  • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

    The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...

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