• Maximizing ROI

    Is Email the Answer?

    by  • March 27, 2020 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email.  This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it.  Email is easy, right? You type something in, add some...

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    Are Marketers Chasing the Shiny Object?

    by  • September 17, 2019 • Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI

    Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives.  There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on.  Some days it feels like there are simply too...

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    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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