• Maximizing ROI

    Are Marketers Chasing the Shiny Object?

    by  • September 17, 2019 • Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI, Uncategorized

    Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives.  There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on.  Some days it feels like there are simply too...

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    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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    5 Steps to Get Ready for A Direct Response Communications Audit

    by  • March 25, 2015 • Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI

    A Direct Response Communications Audit can be very beneficial to almost any association or business.  The first step is to get BOD and upper level buy-in.  Once you have that here are 5 steps to get your association ready for a direct response communications audit.  These can be used whether you do it internally or...

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