• Increasing Membership

    Are You A Creator or A Curator?

    by  • April 2, 2020 • Growing Non-Dues Revenue, Improving Member Retention, Increasing Membership, Member Engagement

    Even more so than “usual” now is a time for associations to provide their members with the resources they will find valuable.  Does that mean we should be creating resources?  Curating resources? Both? I recently came across an association that was struggling with this question.  Initially it seemed like they were going to jump...

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    Is Email the Answer?

    by  • March 27, 2020 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email.  This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it.  Email is easy, right? You type something in, add some...

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