• Improving Member Retention

    The Do’s and Don’ts of Member Onboarding

    by  • November 21, 2018 • Improving Member Retention, Increasing Membership, Member Engagement

    Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers as well. After all, if you were to lose a large percentage of your current members,...

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    Personalized and Targeted Marketing is Here to Stay!

    by  • October 17, 2018 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1 You receive a letter...

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    12 Time-Tested Tips for Membership Recruitment, Engagement, and Retention

    by  • September 1, 2015 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire. If you were looking to find some good tips on membership recruitment, engagement, and retention,...

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