• Implementing Multi-Channel Campaigns

    In-person events are not a thing of the past. They just need better attendee marketing!

    by  • January 2, 2014 • Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and seminars.  While this may be true in some cases it is definitely not true...

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    Promote Your Publications by Harnessing the Power of Members

    by  • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

    The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...

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