• Implementing Multi-Channel Campaigns

    Personalized and Targeted Marketing is Here to Stay!

    by  • October 17, 2018 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1 You receive a letter...

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    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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    12 Time-Tested Tips for Membership Recruitment, Engagement, and Retention

    by  • September 1, 2015 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire. If you were looking to find some good tips on membership recruitment, engagement, and retention,...

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