• Implementing Multi-Channel Campaigns

    Are Marketers Chasing the Shiny Object?

    by  • September 17, 2019 • Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI, Uncategorized

    Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives.  There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on.  Some days it feels like there are simply too...

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    Personalized and Targeted Marketing is Here to Stay!

    by  • October 17, 2018 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1 You receive a letter...

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    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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