• Growing Revenue

    How Do You Get Current Advertisers to Increase Their Spend?

    by  • July 2, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day.  This is not the case for every organization but I have noticed that it is a good rule of thumb.  As an ad sales rep this means that you need to have your...

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    7 Ways to Promote Your New eZine

    by  • April 11, 2013 • Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow

    So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to consider: 1. Use your print publication. The editor’s note or president’s letter are great...

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    You’ve Got an Audience: Now, What are You Doing With It?

    by  • April 11, 2013 • Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI, slideshow

    As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are sitting on an awareness builder, an example of your organization’s knowledge and expertise, a membership recruitment and retention tool, a revenue generator, and much...

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