• Growing Revenue

    Post-Event Marketing Tactics That Leave a Lasting Impact on Attendees

    by  • November 15, 2019 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time to take a step back and let your attendees, colleagues, and...

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    It’s Time to Kill the In-house Agency Discount

    by  • August 14, 2014 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in...

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    Navigating Extreme Association Trends

    by  • March 23, 2014 • Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Increasing Membership

    ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives hailing from across the country attended our session. We were pleased so many of our...

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