• Growing Non-Dues Revenue

    Are You A Creator or A Curator?

    by  • April 2, 2020 • Growing Non-Dues Revenue, Improving Member Retention, Increasing Membership, Member Engagement

    Even more so than “usual” now is a time for associations to provide their members with the resources they will find valuable.  Does that mean we should be creating resources?  Curating resources? Both? I recently came across an association that was struggling with this question.  Initially it seemed like they were going to jump...

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    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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    It’s Time to Kill the In-house Agency Discount

    by  • August 14, 2014 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in...

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