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    Post-Event Marketing Tactics That Leave a Lasting Impact on Attendees

    by  • November 15, 2019 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time to take a step back and let your attendees, colleagues, and...

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    Are Marketers Chasing the Shiny Object?

    by  • September 17, 2019 • Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI

    Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives.  There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on.  Some days it feels like there are simply too...

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    The Do’s and Don’ts of Member Onboarding

    by  • November 21, 2018 • Improving Member Retention, Increasing Membership, Member Engagement

    Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers as well. After all, if you were to lose a large percentage of your current members,...

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    Personalized and Targeted Marketing is Here to Stay!

    by  • October 17, 2018 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1 You receive a letter...

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