by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue
If you have ever had the opportunity to sell advertising, I am sure that current and potential advertisers have asked you questions that you did not expect. I am excited to help you with some of the questions I hear on a regular basis in the hopes that it allows you...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue, Selling Out Advertising Inventory
Now is the time to educate key advertisers on why they should increase their ad spend with your organization in 2013. By Scott D. Oser Organizations generally start putting together their next year’s advertising plans and budgets right after Labor Day—and that’s just...
by Scott Oser | Apr 11, 2013 | Selling Out Advertising Inventory
I’m sure we have all faced “the wall” at one time in our sales careers. We call and leave voicemail messages, we email, and we call again and leave another message, and we email again—but advertising prospects do not respond. It’s extremely...
by Scott Oser | Apr 10, 2013 | Implementing Multi-Channel Campaigns, Maximizing ROI
Scott Oser Associates has the expertise to develop a customized and effective solution created to meet your marketing, membership and/or sales needs. Produced in combination or in a series, you will reach out to your audience(s) with multi-channel marketing program(s)...
by Scott Oser | Apr 10, 2013 | Improving Member Retention
The Challenge: RETENTION OF EXISTING MEMBERS The Client: Tech Council of Maryland Background: The Tech Council of Maryland (TCM) is Maryland’s largest technology trade association which brings its 500 plus members access to technology industry leaders in...