• Are You A Creator or A Curator?

    by  • April 2, 2020

    Even more so than “usual” now is a time for associations to provide their members with the resources they will find valuable.  Does that mean we should be creating resources?  Curating resources? Both? I recently came across an association that was struggling with this question.  Initially it seemed like they were going to jump...

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    It’s Not About Your Association

    by  • March 31, 2020

    I have seen a number of posts, and heard a number of comments, over the last few days about how some associations are trying to get members to renew, or support them in other ways, by telling them that without their dues or support the association will cease to exist.  Although this may be...

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    Is Email the Answer?

    by  • March 27, 2020

    As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email.  This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it.  Email is easy, right? You type something in, add some...

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    Renewals: Yes or No?

    by  • March 25, 2020

    First of all I would like to thank Gail Siminovsky for the title and for the push to write about this.  Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to the business at hand.  I have seen, and heard,...

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    Are Marketers Chasing the Shiny Object?

    by  • September 17, 2019

    Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives.  There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on.  Some days it feels like there are simply too...

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