• Posts Tagged ‘marketing’

    Achieving 1-to-1 Marketing through Automation

    by  • December 15, 2016 • 

    True 1-to-1 marketing is the holy grail for marketers – each piece of communication is specifically timed and personalized to appeal to an individual. By using marketing automation, marketers can implement tools like segmentation, personalization, dynamic content and triggered messaging to provide individual audience members with the right message at the right time for...

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    Solutions to Engaging Millennials in Associations

    by  • November 1, 2016 • 

    Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. Hosts: EventBank Presenters: Shashi Bellankonda, chief marketing officer, Surefire Jonathan Murray, chief technology officer, DPrism Kelly Rogan, vice president, business, Social and...

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    Loudoun County Idea Swap (Leesburg VA)

    by  • September 1, 2016 • 

    Registrants can provide agenda topics on issues they’re facing in their association. These topics will be addressed by participants in a round table format. In addition, every swap has a short presentation on a topic of interest to association attendees. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. 1...

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