• Posts Tagged ‘effective association marketing’

    Good Data: The Fuel for Your Association’s Marketing Engine

    by  • May 13, 2015 • 

    Personalization drives membership engagement. Your member database is overflowing with powerful, untapped data that will help you send targeted, triggered, and timely messages to keep members informed and engaged. In this webinar, hear from a panel of industry experts and learn how you can use the power behind your AMS to customize emails and...

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    ASAE Annual Meeting 2014

    by  • August 9, 2014 • 

    Join 5,000+ professionals from associations and nonprofits for a three-day, must-attend, networking, and education extravaganza. Change the tune of your future with 120+ sessions from Express Learning to insightful General Sessions, an Association Solutions Marketplace, and tons of networking events. Walk away with strategies, new connections, and innovative ideas to move your organization forward.

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    3 Things You Should NEVER Do to Close an Ad Sale

    by  • December 10, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give your advertisers access to an audience they...

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    Why Smart Advertisers Choose Associations

    by  • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...

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