by Scott Oser | Mar 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI
A Direct Response Communications Audit can be very beneficial to almost any association or business. The first step is to get BOD and upper level buy-in. Once you have that here are 5 steps to get your association ready for a direct response communications audit. ...
by Scott Oser | Sep 5, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications....
by Scott Oser | Aug 13, 2013 | Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI
The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications,...
by Scott Oser | Jul 2, 2013 | Maximizing ROI
What does it take to be a successful marketing professional today? Well, it’s definitely changed since I worked in consumer marketing at National Geographic from 2000 to 2003. There, my primary role was to strategize and implement tactics designed to recruit and...