by Scott Oser | Apr 18, 2016 | Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the...
by Scott Oser | Feb 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership
Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his...