• Posts Tagged ‘association publishers’

    ASAE Annual Meeting 2014

    by  • August 9, 2014 • 

    Join 5,000+ professionals from associations and nonprofits for a three-day, must-attend, networking, and education extravaganza. Change the tune of your future with 120+ sessions from Express Learning to insightful General Sessions, an Association Solutions Marketplace, and tons of networking events. Walk away with strategies, new connections, and innovative ideas to move your organization forward.

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    3 Things You Should NEVER Do to Close an Ad Sale

    by  • December 10, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give your advertisers access to an audience they...

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    Why Smart Advertisers Choose Associations

    by  • September 5, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...

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    Promote Your Publications by Harnessing the Power of Members

    by  • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

    The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...

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