• RETENTION OF EXISTING MEMBERS

    by  • April 10, 2013 • Improving Member Retention • 0 Comments

    The Challenge:

    RETENTION OF EXISTING MEMBERS

    The Client:
    Tech Council of Maryland

    Background:
    The Tech Council of Maryland (TCM) is Maryland’s largest technology trade association which brings its 500 plus members access to technology industry leaders in Maryland, DC and Virginia.

    Scott Oser’s Solution:
    Developed and implemented a ?365-day per year communication plan.? First step was to interview all of the key players from TCM including staff and BOD members to get a majority agreement from the top management. In the next step, targeted and personalized copy was written for correspondences meant to make new and renewing members feel like they were acknowledged, appreciated and a highly valued member of the organization. This program included direct mail, email and telephone contact throughout the year made by various individuals of the organization. New and returning members reacted very positively to the changes and renewal rates have increased.

    Click Here to obtain more information about “Membership Retention”

    About

    Scott Oser Associates has the expertise to develop a customized and effective solution created to meet your marketing, membership and/or sales needs. Produced in combination or in a series, you will reach out to your audience(s) with multi-channel marketing program(s) specifically designed to ensure that your message, brand or mission is viewed by the people and companies that you need to reach and that a desired action is obtained.

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