• RECRUITMENT OF MEMBERS

    by  • April 10, 2013 • Increasing Membership • 0 Comments

    The Challenge:

    RECRUITMENT OF MEMBERS

    The Client:
    HPBA – Hearth, Patio & Barbecue Association (HPBA) is an international trade association representing and promoting the interests of manufacturers, retailers, distributors, manufacturers’ representatives, service and installation firms, and other companies and individuals.

    Scott Oser’s Solution:
    Developed and helped implement a three prong multi-channel marketing campaign. Prospect lists were gathered by National from affiliates and other partners. These lists were updated, compared and deduped and ultimately used in a targeted direct mail campaign designed to drive leads back to National or to appropriate local regional affiliate. Customized brochures were developed and sent to regional affiliates for distribution to manufacturer?s reps and distributors to hand to retailers when they were making their normal sales calls. A national call day was held where the retailers were called and contacted about joining the HPBA.  The strategy of multi-touch through multiple media and from both a regional and national perspective was very successful.

    Click Here to obtain more information about recruiting members for your organization.

    About

    Scott Oser Associates has the expertise to develop a customized and effective solution created to meet your marketing, membership and/or sales needs. Produced in combination or in a series, you will reach out to your audience(s) with multi-channel marketing program(s) specifically designed to ensure that your message, brand or mission is viewed by the people and companies that you need to reach and that a desired action is obtained.

    Leave a Reply

    Your email address will not be published.