A sneak peak of Scott Oser talking about membership
Our Successes
The Challenge:
CREATE REVENUES BY SELLING ADVERTISING
The Client:
Tax Credit Advisor
Background:
Tax Credit Advisor is a niche publication that focuses on the affordable housing and tax credit industries. The publication is produced monthly and is read by over 400 key people on a regular basis.
Scott Oser's Solution:
Scott Oser Associates successfully launched an advertising sales program forTax Credit Advisor. By working with key staff at the publication, they were able to determine who the best prospects were to sell advertising to. Additional crucial information was gathered about the readership/audience to create a media kit. A marketing schedule was developed to include special advertiser incentives. Persistent communications via phone and email helped develop sales and long term relationships with many advertisers.Tax Credit Advisor had produced over $150,000 in advertising sales in 2008.
Click Here to obtain more information about growing revenues for your organization.
The Challenge:
RECRUITMENT OF MEMBERS
The Client:
HPBA - Hearth, Patio & Barbecue Association (HPBA) is an international trade association representing and promoting the interests of manufacturers, retailers, distributors, manufacturers' representatives, service and installation firms, and other companies and individuals.
Scott Oser's Solution:
Developed and helped implement a three prong multi-channel marketing campaign. Prospect lists were gathered by National from affiliates and other partners. These lists were updated, compared and deduped and ultimately used in a targeted direct mail campaign designed to drive leads back to National or to appropriate local regional affiliate. Customized brochures were developed and sent to regional affiliates for distribution to manufacturer’s reps and distributors to hand to retailers when they were making their normal sales calls. A national call day was held where the retailers were called and contacted about joining the HPBA. The strategy of multi-touch through multiple media and from both a regional and national perspective was very successful.
Click Here to obtain more information about recruiting members for your organization.
The Challenge:
RETENTION OF EXISTING MEMBERS
The Client:
Tech Council of Maryland
Background:
The Tech Council of Maryland (TCM) is Maryland's largest technology trade association which brings its 500 plus members access to technology industry leaders in Maryland, DC and Virginia.
Scott Oser's Solution:
Developed and implemented a “365-day per year communication plan.” First step was to interview all of the key players from TCM including staff and BOD members to get a majority agreement from the top management. In the next step, targeted and personalized copy was written for correspondences meant to make new and renewing members feel like they were acknowledged, appreciated and a highly valued member of the organization. This program included direct mail, email and telephone contact throughout the year made by various individuals of the organization. New and returning members reacted very positively to the changes and renewal rates have increased.
Click Here to obtain more information about "Membership Retention"
To learn how other organizations have found success subscribe to our e-newsletter now.
Testimonials
"Scott was a great partner in working with us on our membership marketing initiative. His understanding of marketing, membership, volunteers and production allowed him to help us develop a program that was truly unique to our needs and therefore very successful. I would recommend Scott Oser Associates to any organization looking for a very hands on customized approach to their membership and marketing needs."
Don Kaiser
Director of Affiliate Relations & Membership Development,
Hearth, Patio & Barbecue Association
"Scott has produced advertising orders for my publication for more than two years now. He's diligent, persistent, and provides creative suggestions that show the results in my bottom line."
Glenn Petherick
Editor, Tax Credit Advisor
"We worked with Scott Oser Associates not too long after three societies had merged to form ASN. Scott had the knowledge and the understanding of both marketing and associations to help us create a look, feel and message that appropriately represented the new organization. Scott was also a valuable asset to us during a time when we were without a membership marketing director as he assisted us in developing the processes and tactics needed to recruit and retain members. Scott was not afraid to ask the hard questions and dig into the details so when we were finished working with his firm we were able to walk on our own."
John E. Courtney, Ph.D.
Executive Officer,
American Society for Nutrition
"I have known Scott both through his involvement with the Direct Marketing Association of Washington and working with Scott Oser Associates, Inc. Scott has a great grasp of what needs to be accomplished in marketing, media and sales revenue generation to move an organization forward. From short term project management, through long term strategic campaigns, Scott Oser Associates, Inc. can be a valuable asset to your management team."
Deborah L. Frett
Chief Executive Officer, Business and Professional Women/USA