Scott Oser makes a conscious effort
to give back to the communities for which he does consulting work. Scott has written numerous articles and presented
at many industry events. Recently Scott has started offering his own marketing seminars which have been a huge success. Visit www.associationseminar.com for details.
PUBLISHED ARTICLES
Scott Oser appears regularly in numerous industry publications. Some of his recent articles include:
Retention Made Easy-20 Tips for Keeping Your Members, Avectra Academy E-newsletter, May 2009
Are You Getting the Response
You Should?, ASAE's Communication News e-newsletter, December 2008
Web 2.0 for Association Marketers, DMAW Marketing AdVents, September
2008
Your Perfect Fit, GW Network Now (supplement to Associations Now), September
2008
5 Tips
for Successful Association Direct Mail, DMAW Marketing AdVents, August 2008
Welcome Home, GW Network Now (supplement to Associations
Now), February 2008
How Direct Mail Planning is Like Forming a Super Bowl Champion, DMAW Marketing AdVents, February
2008
My Career in
Association Circulation, CIRCULATION MANAGEMENT, October 2007
Take It To The Bridge!, DMAW Marketing AdVents, April 2007
How to market a meeting--fast!, Associations
Now, March 2007
The Art of Working Together, DMAW Marketing AdVents, December
2006
AARP: Growing the Magazine, CIRCULATION
MANAGEMENT, September 2006
Word on the Street: Collaboration
Success Stories, ASAE's MEMBERSHIP DEVELOPMENTS online newsletter, September 2006
Talent is Coming From Everywhere!, DMAW
Marketing AdVents, June 2006
Two are Stronger than One!, DMAW
Marketing AdVents, May 2006
Questions to Ask Before Launching an Online Publication, ASAE's
Communication News online newsletter, April 2006
The Value of Fully Integrated Member Databases, Associations
Now Tech Toolkit, April 2006
Increase
Revenue by Cross-Selling and Upselling, ASAE's MEMBERSHIP DEVELOPMENTS e-newsletter, March
2006
Cross-Sell and
Upsell Your Members, DMAW Marketing AdVents, January 2006
Your Publication is a Marketing Tool, DMAW Marketing
AdVents, November 2005
Growing
Revenue for Your Association, CIRCULATION MANAGEMENT, October 2005
Scott Oser has also been profiled in the Volunteer Profile column of the January 2007 issue
of DMAW Marketing Advents and in GWSAE's Executive Update in an article titled Emerging
Leaders Speak Out (October 2000).
If
you would like a free copy of any of these articles please contact us.
SPEAKING ENGAGEMENTS
Scott Oser has been fortunate
to have regular opportunities to speak at different events and conferences. Some of his upcoming and recent engagements include:
Marketing Challenges Solutions Lab, ASAE and the Center's 2009 Annual Meeting & Expo, August 15-18, 2009, Toronto, ON, Canada, co-facilitated with Charlie Jones (Heart Rhythm Society)--NEW!!
Advertising Sales Roundtable, SNAP Conference-Association Media & Publishing 2009, June 4, 2009, Washington, DC--NEW!!
Communicating
with Members and Evaluating the Process, ASAE's Marketing and Membership Conference, Marketing and Membership 101 pre-conference, April 29-May 1, 2009, Baltimore, MD, co-presented
with Michelle Ferrone (Tech Council of MD)
Best of the Alexandria Brown Bag, ASAE's Marketing and Membership Conference, April 29-May 1, 2009, Baltimore, MD, co-presented with Erik Schonher (Marketing General), Kevin Whorton
(Whorton Marketing and Research) and Talisa Thomas-Hall (NACAC)
Association Marketing Forum, a 7-hour interactive seminar held in partnership with Kevin Whorton (Whorton Marketing and Research), February
4, 2009, SmithBucklin, Washington, DC
Association Marketing for Optimal Results, Kansas
City Society of Association Executives, November 5, 2008, Kansas City, MO
Association Metrics: The Numbers Behind the Members, Kansas City
Society of Association Executives, November 5, 2008, Kansas City, MO
Tips for a Successful Sales Program,
Direct Marketing Association of Washington (DMAW), Association Day 2008, October 16, 2008, Washington, DC
Creating a Sales Culture within your Association, ASAE
Annual Meeting, San Diego, CA, September 18, 2008, co-presented with Karen Bresson (Society of Actuaries) and Barry Pilson.
Status of the Ad Sales Climate, Society of National Association Publications (SNAP), Lunch & Learn, August
26, 2008, Washington, DC.
A Zillion Great Ideas in 90 Minutes,
DMAW/AFP-DC, The Bridge Conference, July 24, 2008, Washington, DC, co-presented with Sue Woodward (Woodward Associates), Darryl
Walter (The Wilderness Society) and Connie Penne (National Business Aviation Association).
Mastering Association Marketing, Scott Oser Associates in partnership with Walter Kim (GRAPHEK), Vinay Kumar (formerly of
GRC Direct) and Kevin Whorton (Whorton Marketing & Research), February 29, 2008, Warrenton, VA.
How to Reach Your Membership through
Multi-channel Marketing, DMAW/AFP-DC, The Bridge Conference, July 14, 2006, Washington, DC, co-presented with Sue Woodward
(Woodward Associates), Katherine Buohl (EU Services) and Catherine Shaw (Basis).
Scott has also presented at a number of Alexandria Brown Bags and facilitated several ASAE Marketing and Membership Idea
Swaps. If you are interested in having Scott speak at your event please contact us. |
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