Scott Oser Associates, Inc. has done exceptional work for the following organizations:

• Alliance of Hazardous Materials Professionals 
• Developed strategy development and implementation of a 7,000 piece direct mail acquisition campaign.
• Provided project management for the production of the campaign including design, printing, lettershop, merge/purge and mailing.
• American Association of Attorney-Certified Public Accountants 
• Wrote, designed and coordinated printing and distribution of new membership acquisition direct mail piece.
• American College of Nurse-Midwives 
• Developed business plan, including financial analysis, for introducing a women's health fair open to the general public as part of the Annual Meeting.
• Successfully sold almost $300,000 in sponsorship and exhibits--an increase of over 18% from prior year.
• Created strategy, business plan and marketing tools for corporate partnership program.
• American Congress on Surveying and Mapping--NEW!!
• Provided overall project management for member needs and perceptions research for ACSM as well as the majority of its Member Organizations.
• Completed review of all communication vehicles used by ACSM and its Member Organizations to optimize effectiveness of current methods and introduce new methods designed to increase member recruitment, retention and engagement.
• Developed multi-channel marketing plans for ACSM and Member Organizations based on results of research and communications review.   
• American Inns of Court
• Worked with appropriate staff to develop ad pricing, sizing and media kit.  
• Researched target market and formed prospect list for print advertising.
• Aggressively, but respectfully, sold advertising in bi-monthly print publication.
• American Law Institute
• Provided overall project management for member needs and perceptions research and logo/brand development.
• Collaborated on communications audit to determine best methods to meet the needs of the audience identified by research.
• American Physical Therapy Association 
• Completed in-depth audit of all strategies, communication tactics and historical results for all membership recruitment and retention activities.
• Provided recommendations for improvement in performance and cost effectiveness for all membership related activities.
• Developed 12 month membership recruitment and retention calendar comprised of tactics, audiences, key messages and costs.
• American Society for Nutrition 
• Successfully filled the role of interim Membership and Marketing Director.
• Created and implemented strategy for increasing membership recruitment and retention.
• Provided project management and input into logo development process.
• Coordinated development of association fonts, colors and style guide.
• Researched and negotiated contract for outsourcing of membership fulfillment.
• Argosy Group of United Communications Group 
• Completed industry research to develop a comprehensive target list for sponsorship of conferences and advertising in newsletters.
• Researched companies on target list to locate appropriate individual to contact and find the appropriate contact information.
• Association for Childhood Education International--NEW!!
• Successfully completed a half day question, answer and recommendation session focusing on membership retention and recruitment and the impact current, and future, processes, procedures and strategies have on ability to maximize efforts.
• Automotive Aftermarket Industry Association
• Provided detailed review of all membership recruitment and retention materials, procedures and processes.
• Delivered an analysis of existing materials and processes showcasing strengths and weaknesses as well as recommendations for future improvement.
• Biotechnology Institute
• Reviewed and recommended additions and improvements to current Individual Member benefits resulting in increased value to potential Individual Members.
• Audited existing communication materials for Individual Members and recommended changes in strategy and format and messaging to increase response rate. 
• Collaborated with Membership staff to develop strategy for future Individual Membership recruitment.
• Blankingship & Keith--NEW!! 
• Formulated concept, wrote copy and managed design of print advertisements for publication in Virginia's Elite and Legal Times.
• Business and Professional Women/USA
• Created and implemented marketing plan for sponsorship of association conferences and events, online and print publication advertising and exhibit sales and National Conference.
• Developed marketing plan for affinity programs including rental car, credit card, life insurance and discount computer purchasing program.
• Designed and implemented marketing programs for BPW Career Center.
• Researched and implemented marketing partnerships with corporate and non-profit organizations.
• Cargill Investment Group 
• Developed new visual identity (logo, colors, fonts) and key messages in order to provide more effective brand representation for the organization as it continues to grow.
• Managed development of new website for the firm including working with the firm to develop goals of the site, doing project management with graphic design firm and writing of copy for all pages.
• CEO Update
• Collaborated with Editor/Publisher to develop ad pricing and media kit.  
• Researched target market and formed prospect list for print advertising.
• Aggressively, but respectfully, sold advertising in bi-weekly print publication.
• CFA Institute
• Successfully completed an on-site all day review of various critical marketing activities including membership recruitment and retention, e-newsletter frequency and content, product development, brand advertising and more. 
• Provided expertise and opinion on new membership models.--NEW
• Columbia Lighthouse for the Blind
• Created concept, wrote and coordinated design of donor renewal direct mail package.
• Developed awareness advertisement run in Washingtonian.
• Wrote copy and coordinated design for graphics to be used on table top display.
• Council for Exceptional Children 
• Successfully completed membership recruitment and retention strategy and activity audit resulting in recommendations for increased response rates in future efforts.
• Provided copywriting skills for development of new member acquisition direct mail packages.
• Drycleaning and Laundry Institute
• Took over ad sales responsibilities for Fabricare, their bi-monthly print publication.
• Developed marketing strategy for sales efforts included creation of limited time offers and setting timing of contact with prospects by email and phone.
• Emerging Markets Private Equity Association
• Launched advertising sales effort for new online weekly e-newsletter titled EMPEA News Watch.
• Handled all marketing and sales efforts for EMPEA's Quarterly Review, the organization's quarterly journal.
• The Government Relations Alert
• Launched ad sales effort in this new bi-weekly e-newsletter sent to lobbyists and government relations professionals.
• Developed and implemented marketing and promotional strategy to drive ad sales.
• Hearth, Patio and Barbecue Association
• Reviewed and critiqued marketing plan for limited time, very targeted campaign to significantly increase membership.
• Interviewed key staff, volunteer leaders and select members to better understand what marketing techniques should be used and what materials should be developed to reach campaign goals.
• Created two-pronged marketing strategy designed to approach prospective members directly as well as to reach prospective members through affiliates and other existing members who come in contact with prospects on a regular basis.
• Industrial Designers Society of America--NEW!!
• Researched industry and formed prospect list for print and online advertising.
• Aggressively, but respectfully, sold advertising in 2 print publications, 1 e-newsletter and on the association website.
• International Decorative Artisans League--NEW!!
• Provided short term sales and marketing support to increase exhibit sales in a very limited time span
• Created email marketing promotions and email schedule to support telephone sales efforts.
• Leapfrog Group
• Worked with staff to identify and develop key benefits of supporting organization.
• Implemented telemarketing campaign to non-renewing members.
• Assisted staff in development of online survey aimed at better understanding needs of members and member perspective of organization communications. 
• Worked with database vendor to create and produce reports required by staff members.
• League of American Bicyclists--NEW!!
• Developed and implemented sales and marketing strategy to grow advertising revenues in print publication, e-newsletter American Bicyclist Update and on www.bikeleague.org
• Researched industry to identify potential prospects for advertising sales opportunities.
• Aggressively, but respectfully, approached advertising prospect via email and telephone.
• Marshall Brown & Associates 
• Analyzed, evaluated, restructured and re-wrote company website to be more user-friendly.
• Wrote professional bio.
• NAFSA: Association of International Educators
• Created marketing schedule, developed special offers, wrote promotional materials and implemented plan designed to facilitate ad sales.  
• Aggressively, but respectfully, sold advertising in bi-monthly print publication and weekly e-newsletter.
• National Association for Gifted Children 
• Performed audit of existing benefits and communication vehicles to determine key strategies for membership growth in the future.
• Developed and implemented membership recruitment and retention marketing plan.
• Collaborated with staff to determine key messages by target audience and provided all copywriting and project management for multi-media membership marketing plan. 
• Created and coached staff in implementation of member communication plan to increase member involvement and retention.
• National Board of Certification for Community Association Managers 
• Developed strategy and concept, wrote copy and coordinated design and production for multi-effort direct mail campaign.
• National Home Infusion Association
• Crafted key messages and developed direct mail piece to raise funds for NHIA Legislative Defense Fund.
• Wrote copy for print ad requesting donations for Legislative Defense Fund.
• National Investor Relations Institute 
• Aggressively, but respectfully, sold advertising in monthly print publication and weekly e-newsletter.
• Managed, kept up to date and grew prospect list for online and print advertising.
• National Rural Electric Cooperative Association--NEW!! 
• Completed in-depth review of all goals and objectives, strategies, communication tactics, processes and historical results for all circulation recruitment and retention activities for Rural Electric Magazine. 
• Provided analysis of review and recommendations for improvement in performance and cost effectiveness for all circulation related activities.
• National Staff Development Council
• Developed and implemented sales and marketing blitz to increase exhibit sales for the 2008 Annual Meeting in a very short period of time.
• Organization for the Study of Sex Differences--NEW!! 
• Created corporate sponsorship structure for this very new organization.  Structure included sponsorship levels, pricing and corresponding benefits.
• Developed corporate sponsorship brochure.
• Drastically enhanced and grew prospect list.
• Phi Delta Kappan--NEW!! 
• Provided overall strategic, marketing and procedural input into institutional subscription development for Kappan, the monthly publication of the organization
• Consulted on ways the organization could optimize its marketing efforts in other areas of focus including membership, publications and more.
• Practice Greenhealth
• Participated in process of developing the right name for a new organization.
• Facilitated process to identify key target markets and the best methods to reach individuals within those markets.
• Developed marketing plan and marketing calendar to be used to contact members of target markets.  Plan included advertising, trade show participation, direct mail and more.
• Public Relations Society of America-National Capital Chapter
• Audited existing membership recruitment and retention activities.
• Developed a recruitment and retention strategy designed to improve response rates and increase the level of engagment of members.
• Created promotional calendar, wrote copy and provided and templates of marketing pieces for approved strategy. 
• Implemented strategy of email marketing with phone follow-up to win-back lapsed members.
• Reputation Institute
• Researched and formed target list of Fortune 500 companies.
• Formed strategy and implemented sales and marketing activities for new one day seminar. 
• Created and implemented sales and marketing plan for sponsorship of annual meeting.
• Developed and implemented sales and marketing plan for in-house seminar.
• SCIPP International
• Worked with senior staff and other key participants to determine marketing goals and objectives for this new association.
• Developed marketing communications plan.
• SOCAP International
• Created new member benefits brochure and streamlined membership application to improve recruitment efforts.
• Developed strategy, implementation schedule and actual promotional vehicles for renewal and regular member communications.
• Produced strategy and handled all aspects implementation of direct mail member acquisition campaign. 
• Tax Credit Advisor
• Researched industry and formed prospect list for advertising in publication.
• Developed marketing plan and completed appropriate activities to sell advertising to prospects.
• Created media kit including pricing and bonus distribution.
• Wrote copy and developed print and electronic marketing pieces for subscriptions to publication.
• Tech Council of Maryland
• Coordinated redesign of organization website and provided copywriting for many of the most visited pages on the site. 
• Wrote several documents describing the benefits of the organization to unique segments of the membership.
• Completed a membership recruitment and retention audit and developed a membership marketing strategy based on the results.
• Provided project management and strategic input into re-branding effort designed to provide consistent visual branding for the organization.
• Aggressively, but respectfully, sold ads in annual Membership Directory.--NEW!
• United States Indoor Soccer Association 
• Worked with appropriate staff to develop ad pricing, sizing and media kit.
• Researched target market and developed and expanded prospect list for print advertising, corporate membership and exhibits at Annual Conference.
• Aggressively, but respectfully, sold corporate sponsorships, exhibit space, advertising in quarterly publication and corporate membership.
• Launched first ever corporate sponsorship program.