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Scott Oser Associates,
Inc. has done great work for the following organizations:
- Wrote, designed and coordinated printing and distribution of new membership acquisition
direct mail piece.
American College of Nurse-Midwives
- Developed business plan, including financial analysis, for introducing a women's health
fair open to the general public as part of the Annual Meeting.
- Successfully sold almost $300,000 in sponsorship and exhibits--an increase of over
18% from prior year.
- Created strategy, business plan and marketing tools for corporate partnership program.
American Inns of Court
- Worked with appropriate staff to develop ad pricing,
sizing and media kit.
- Researched target market and formed prospect list for
print advertising.
- Aggressively, but respectfully, sold advertising in bi-monthly print
publication.
American Law Institute
- Provided overall project management for member needs and perceptions research and communications
audit.
- Collaborated on communications audit to determine best methods to meet the needs of
the audience identified by research.
American Society for Nutrition
- Successfully filled the role of interim Membership and Marketing Director.
- Created and implemented strategy for increasing membership recruitment and retention.
- Provided project management and input into logo development process.
- Coordinated development of association fonts, colors and style guide.
- Researched and negotiated contract for outsourcing of membership fulfillment.
Argosy Group of United Communications Group
- Completed industry research to develop a comprehensive target list for sponsorship
of conferences and advertising in newsletters.
- Researched companies on target list to locate appropriate individual to contact and
find the appropriate contact information.
Business and Professional Women/USA
- Created and implemented marketing plan for sponsorship of association conferences and
events, online and print publication advertising and exhibit sales and National Conference.
- Developed marketing plan for affinity
programs including rental car, credit card, life insurance and discount computer purchasing program.
- Designed and implemented marketing programs for BPW Career Center.
- Researched and implemented marketing partnerships with corporate and non-profit organization
CEO Update
- Collaborated with Editor/Publisher to develop ad pricing and media
kit.
- Researched target market and formed prospect list for
print advertising.
- Aggressively, but respectfully, sold advertising in bi-weekly print
publication.
CFA Institute--NEW!
- Successfully completed an on-site all day review
of various critical marketing activities including membership recruitment and retention, e-newsletter frequency and
content, product development, brand advertising and more.
Columbia Lighthouse for the Blind
- Created concept, wrote and coordinated design
of donor renewal direct mail package.
- Developed awareness ad run in Washingtonian.
- Wrote copy and coordinated design for graphics to be used on
table top display.
Council for Exceptional Children
- Successfully completed membership recruitment and retention strategy
and activity audit resulting in recommendations for increased response rates in future efforts.
- Provided copywriting skills for development of new member acquisition direct mail packages.
Emerging Markets Private Equity Association
- Launched advertising sales effort for new online weekly e-newsletter
titled EMPEA News Watch
- Handled all marketing and sales efforts for EMPEA's Quarterly
Review, the organization's quarterly journal.
Hearth, Patio and Barbecue Association--NEW!
- Reviewed and critiqued marketing plan
for limited time, very targeted campaign to significantly increase membership
- Interviewed key staff, volunteer leaders and select members to better
understand what marketing techniques should be used and what materials should be developed to reach campaign goals.
- Created two-pronged marketing strategy designed to approach prospective
members directly as well as to reach prospective members through affiliates and other existing members who come in contact
with prospects on a regular basis.
Industrial Designers Society of America
- Researched industry and formed prospect list for print and online
advertising.
- Aggressively, but respectfully, sold advertising in 2 print publications,
1 e-newsletter and on the association website.
Leapfrog Group
- Worked
with staff to identify and develop key benefits of supporting organization.
- Implemented telemarketing campaign to non-renewing members.
- Assisted staff in development of online survey aimed at better understanding
needs of members and member perspective of organization communications.
- Worked with database vendor to create and produce reports required by
staff members.
Marshall Brown & Associates
- Analyzed, evaluated, restructed and re-wrote
company website to be better organized and user-friendly.
- Wrote professional bio.
National Association for Gifted Children
- Performed audit of existing benefits and communication vehicles to determine key
strategies for membership growth in the future.
- Developed and implemented membership recruitment and retention
marketing plan.
- Collaborated with staff to determine key messages by target audience and
provided all copywriting and project management for multi-media membership marketing plan.
- Created and coached staff in implementation of member communication plan
to increase member involvement and retention.
National Home Infusion Association
- Crafted key messages and developed direct
mail piece to raise funds for NHIA Legislative Defense Fund.
- Wrote copy for print ad requesting donations for Legislative Defense Fund.
Practice Green
Health
- Participated in process of developing the right name for a new organization
- Facilitated
process to identify key target markets and the best methods to reach individuals within those markets.
- Developed marketing plan and marketing calendar to be used to contact members of target markets. Plan
included advertising, trade show participation, direct mail and more.
Public Relations Society of America-National Capital Chapter
- Audited existing membership recruitment
and retention activities.
- Developed a recruitment and retention strategy designed to improve response
rates and increase the level of engagment of members.
- Created promotional calendar, wrote copy and provided and templates
of marketing pieces for approved strategy.
Reputation Institute
- Researched and formed target list
of Fortune 500 companies.
- Formed strategy and implemented sales and marketing activities for new
one day seminar.
- Created and implemented sales and
marketing plan for sponsorship of annual meeting.
- Developed and implemented sales and marketing
plan for in-house seminar.
SCIPP International--NEW!
- Worked with senior staff and other
key participants to determine marketing goals and objectives for this new association.
- Developed marketing communication plan
SOCAP International--NEW!
- Created new member benefits brochure and streamlined membership application to improve recruitment
efforts.
- Developed strategy, implementation schedule and actual promotional vehicles for renewal and regular
member communications.
Tax Credit Advisor
- Researched industry and formed prospect
list for advertising in publication.
- Developed marketing plan and completed
appropriate activities to sell advertising to prospects.
- Created media kit including pricing
and bonus distribution.
- Wrote copy and developed print and electronic marketing pieces for
subscriptions to publication.
Tech Council of Maryland
- Coordinated redesign of organization website and provided
copywriting for many of the most visited pages on the site.
- Wrote several documents describing the benefits of the organization
to unique segments of the membership.
- Completed a membership recruitment and retention audit and developed
a membership marketing strategy based on the outcomes.
United States Indoor Soccer Association
- Worked with appropriate staff to develop ad pricing,
sizing and media kit.
- Researched target market and developed and expanded prospect
list for print advertising, corporate membership and exhibits at Annual Conference.
- Aggressively, but respectfully, sold exhibit space, advertising
in quarterly publication and corporate membership.
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