• Maximizing ROI

    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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    5 Steps to Get Ready for A Direct Response Communications Audit

    by  • March 25, 2015 • Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI

    A Direct Response Communications Audit can be very beneficial to almost any association or business.  The first step is to get BOD and upper level buy-in.  Once you have that here are 5 steps to get your association ready for a direct response communications audit.  These can be used whether you do it internally or...

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    It’s Time to Kill the In-house Agency Discount

    by  • August 14, 2014 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in...

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