• Growing Non-Dues Revenue

    Debunking the Myth About Association Magazine Ad Performance

    by  • August 2, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in B2B publications. Over the last seven years, as I have...

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    How Do You Get Current Advertisers to Increase Their Spend?

    by  • July 2, 2013 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day.  This is not the case for every organization but I have noticed that it is a good rule of thumb.  As an ad sales rep this means that you need to have your...

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    7 Ways to Promote Your New eZine

    by  • April 11, 2013 • Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, slideshow

    So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association communications channels as you can. Here are some ideas to consider: 1. Use your print publication. The editor’s note or president’s letter are great...

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