• Attendee marketing

    Growing Event Attendance Through Content: Very USEful for Associations

    by  • April 18, 2016 • Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...

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    In-person events are not a thing of the past. They just need better attendee marketing!

    by  • January 2, 2014 • Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

    I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and seminars.  While this may be true in some cases it is definitely not true...

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