by Scott Oser | Aug 13, 2013 | Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI
The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications,...
by Scott Oser | Aug 6, 2013 | Implementing Multi-Channel Campaigns, Maximizing ROI
A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. You can read the full “Associations Now”...
by Scott Oser | Aug 2, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in B2B publications. Over the...