by Scott Oser | Jul 2, 2013 | Maximizing ROI
What does it take to be a successful marketing professional today? Well, it’s definitely changed since I worked in consumer marketing at National Geographic from 2000 to 2003. There, my primary role was to strategize and implement tactics designed to recruit and...
by Scott Oser | Jul 2, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day. This is not the case for every organization but I have noticed that it is a good rule of thumb. As an ad sales rep this...