• Yes! You Can Use Your Members to Your Advantage!

    by  • April 16, 2015

    I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My mind drifts to this topic numerous times...

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    5 Steps to Get Ready for A Direct Response Communications Audit

    by  • March 25, 2015

    A Direct Response Communications Audit can be very beneficial to almost any association or business.  The first step is to get BOD and upper level buy-in.  Once you have that here are 5 steps to get your association ready for a direct response communications audit.  These can be used whether you do it internally or...

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    Better Communication = Better Member Experience

    by  • February 25, 2015

    Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his dues. One week passes, then two,...

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    It’s Time to Kill the In-house Agency Discount

    by  • August 14, 2014

    During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in...

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    How a Publication Redesign Impacts Advertising

    by  • April 10, 2014

    You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You know you haven’t talked...

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    Navigating Extreme Association Trends

    by  • March 23, 2014

    ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives hailing from across the country attended our session. We were pleased so many of our...

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