• The Do’s and Don’ts of Member Onboarding

    by  • November 21, 2018

    Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers as well. After all, if you were to lose a large percentage of your current members,...

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    Personalized and Targeted Marketing is Here to Stay!

    by  • October 17, 2018

    Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the communication. Scenario 1 You receive a letter...

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    How to Move From Silos to Success

    by  • October 5, 2017

    We live in a silo industry. Do you remember the last time you put your head together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines generates insight greater than the sum of its...

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    The Day That Facebook Disabled My Account

    by  • January 2, 2017

    December 14th was a morning like many other mornings. I woke up, brushed my teeth, had breakfast and tried to log into my Facebook account. Instead of seeing the barrage of happy photos of my friends, family and colleagues busy with their holiday season prep, I was forwarded to a web page that informed...

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    12 Time-Tested Tips for Membership Recruitment, Engagement, and Retention

    by  • September 1, 2015

    There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire. If you were looking to find some good tips on membership recruitment, engagement, and retention,...

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