• It’s Time to Kill the In-house Agency Discount

    by  • August 14, 2014

    During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in...

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    How a Publication Redesign Impacts Advertising

    by  • April 10, 2014

    You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You know you haven’t talked...

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    Navigating Extreme Association Trends

    by  • March 23, 2014

    ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives hailing from across the country attended our session. We were pleased so many of our...

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    10 Things to Do Before Implementing Something New

    by  • March 11, 2014

    Talk to your co-workers across all departments early in the process to get their thoughts and perspectives and how it might impact their area of responsibility. Talk to your association network to see what their experience has been and how it has impacted them at their association Make sure that what you are considering...

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    3 Things You Should NEVER Do to Close an Ad Sale

    by  • December 10, 2013

    At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give your advertisers access to an audience they...

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