• How a Publication Redesign Impacts Advertising

    by  • April 10, 2014

    You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You know you haven’t talked...

    Read more →

    Navigating Extreme Association Trends

    by  • March 23, 2014

    ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives hailing from across the country attended our session. We were pleased so many of our...

    Read more →

    10 Things to Do Before Implementing Something New

    by  • March 11, 2014

    Talk to your co-workers across all departments early in the process to get their thoughts and perspectives and how it might impact their area of responsibility. Talk to your association network to see what their experience has been and how it has impacted them at their association Make sure that what you are considering...

    Read more →

    3 Things You Should NEVER Do to Close an Ad Sale

    by  • December 10, 2013

    At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give your advertisers access to an audience they...

    Read more →

    3 Media Kit Must-Haves

    by  • October 22, 2013

    I am guessing that many association publishers have already produced their 2014 media kit as in my experience, most advertising prospects start their future year ad planning in early September. A good rule of thumb is to have the next year’s media kit completed and out to prospects as close to Labor Day as...

    Read more →